ABOUT THE ROLE
Every In Motion engagement to date has come through a referral. The work speaks for itself, but it means the right buyers have to already know someone who knows us. That changes now.
We are looking for a freelance marketer to build our strategy from scratch and own the execution. LinkedIn, email marketing, SEO, content: you decide where to focus and why, then you make it happen. The goal is simple: warm inbound from buyers who found us on their own, understood what we do, and decided they wanted to talk.
This is not a content calendar job. We have no playbook, no existing function, and no one to hand things off to. You come in with a point of view, get it agreed, and execute. You are accountable to the numbers, not the activity.
The engagement is a monthly retainer up to 15 hours per week, with a performance bonus for each warm lead that converts to a paid engagement. One fixed commitment: a 30-minute weekly meeting. Everything else you run yourself.
KEY RESPONSIBILITIES
01 Develop a B2B marketing strategy for In Motion and present it for agreement before execution begins.
02 Own the In Motion LinkedIn channel: content planning, creation, and posting. Drive engagement and click-throughs, not just follower count.
03 Build an email list from zero and run a nurture programme designed to move subscribers toward a discovery call.
04 Identify and act on SEO opportunities on the existing website. Produce or brief long-form content where it serves the strategy.
05 Attend a 30-minute weekly meeting with the Head of Operations. Come with numbers, explain what moved and what didn't, and propose what changes.
SKILLS AND EXPERIENCE REQUIRED
You have built and executed a B2B marketing strategy before, not contributed to one. Strategy and execution are both yours here.
You have generated measurable pipeline or inbound from LinkedIn marketing in a B2B context. Follower growth alone does not count.
You have built or managed an email marketing programme: list growth, nurture sequences, and engagement metrics.
You work without supervision. There is no one checking in between weekly meetings. You surface problems early and manage your own work.
You can explain your numbers. At the weekly meeting, you tell us what the data shows and what you are doing about it. Being chased for reporting is not how this works.
You have marketed a professional services or consulting business. You understand the buyer and you write for them.
NICE TO HAVE
Experience in or around recruitment, talent, or HR tech. You understand what a Head of Talent or CFO cares about and can write for that audience.
SEO experience, including briefing or producing long-form content that has ranked.
A track record as a freelancer or independent consultant. You know what it means to own a client relationship and deliver without infrastructure.
Pay: Up to £95,000.00 per year
Arbeitsort: Remote
